The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Peltier Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Pets Fur People, SPCA, Dog Scout Tyler Troop 225
City of Tyler Park and Recreation Department, City of Tyler Mayor's Tree Initiative
East Texas Elementary Schools
Tyler City Rose Festival , City of Tyler's Injured Cyclist Fund
Texas-Oncology Center
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Peltier Subaru

Subaru and Peltier Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Chemocare Package Sponsorship Melissa J  –  Melissa J

Peltier Subaru graciously sponsored 85 chemo care packages to show love and support to cancer patients at Texas Oncology Treatment Center and making it possible for them to receive care packages that would help them during their treatments. As a cancer survivor I know all too well how difficult it can be while going through chemo and radiation therapy. Thank you, Jeremy Jones and Peltier Subaru for being a corporate sponsor, seeing a need and partnering with me to be a blessing in the lives of 85 individuals. For being a beacon of light in a dark time in their lives. I am humbled and profoundly grateful!


Back To School Drive  –  Daryl D

Continuing Faith in Christ Ministries and Daryl L Davis Youth Foundation (Caring for Kids Our Future of Tomorrow) would like to thank Peltier Subaru General Manager Mr. Jeremy J. Jones as well as the Peltier family for being a proud sponsor of our 3rd annual back to school fun day where we were blessed to give away over 165 backpacks, and school supplies to our youth. Continuing Faith in Christ Ministries and Daryl L Davis Youth Foundation is truly blessed, and grateful to you for the support you have provided us over the years to be able to give back to the community for those who are less fortunate. The love and support you have shown our foundation has blessed a lot of children in our community and our city. Thank you for your love, dedication and support over the years.


Subaru Gives Back  –  Lauren B

Thank you to Peltier Subaru in Tyler for supporting the East Texas Food Bank during the Share The Love Event. The East Texas Food Bank received a monetary gift from the campaign which allowed us to provide an additional 46,000 meals to children, families and seniors who are struggling to provide food. While hunger in East Texas was already a crisis prior to the COVID-19 pandemic, it presented the perfect storm of increased demand to our operations. Thank you to Peltier Subaru for gifting us with this donation thru the Share The Love Event, and for your valuable partnership in our mission of fighting hunger and feeding hope the community.


Pets Fur People Loves Peltier Subaru  –  Gayle H

The partnership The Humane Society’s Pets Fur People has with Peltier Subaru is invaluable to our organization. They understand the financial struggles of a non-profit organization and are always receptive to fundraising opportunities for us. Peltier Subaru hosts our annual Peltier Subaru Dirty Dog Wash in the summer at their dealership. Peltier Subaru donates $25. for every dirty dog we wash. We have held our Dirty Dog Wash at Peltier Subaru since the dealership opened in 2013. We have washed 1,245 dirty dogs and raised $38,259 in the 7 years we have held this fun event. Additionally, we hold our annual Pet Pictures with Santa Paws fundraiser at Peltier Subaru just before Thanksgiving at their dealership. We have had dogs, cats, a goat, and a horse drop by to have their picture taken with the jolly old man! To top off the fundraising partnership Pets Fur People has with Peltier Subaru, we are honored to be part of the Subaru Share the Love Campaign Because of the financial support of Peltier Subaru, the Humane Society’s Pets Fur People can save more animals and help them find loving families. Since we began our fundraising partnership with Peltier Subaru, we have found homes for 3,191 dogs and cats. The Humane Society’s Pets Fur People is the only brick, mortar no-kill shelter in Tyler, and is celebrating 52 years of service to the animals and people of East Texas.


Peltier Subaru Dirty Dog Wash 2019  –  Gayle H

Dogs of every size and shape were treated to a day at the spa at the 7th annual Peltier Subaru Dirty Dog Wash. The event was held at the Subaru dealership on Saturday, June 8, 2019 from 10 until 5. Each year, Peltier Subaru pledges to donate $25. for every dog washed. This year 154 dogs were washed by volunteers and staff of Pets Fur People during the day. We value the partnership we have developed with owner Robert Peltier as well as Peltier Subaru General Manager Mike Terry and his courteous and helpful staff. They understand the financial challenges and struggles of a non-profit organization. Their commitment to support us with this event as well as additional fundraisers including Pet Pictures with Santa Claus and the Subaru Share the Love Campaign is invaluable to us and allows us to continue to be a ministry helping people through pets.The dog wash is a major fundraiser for the Humane Society’s Pets Fur People, East Texas’ oldest no kill animal shelter.


Peltier Subaru Dirty Dog Wash  –  Gayle H

Dogs of every size and shape were treated to a day at the spa at the 7th annual Peltier Subaru Dirty Dog Wash. The event was held at the Subaru dealership on Saturday, June 8, 2019 from 10 until 5. Each year, Peltier Subaru pledges to donate $25. for every dog washed. This year 154 dogs were washed by volunteers and staff of Pets Fur People during the day. We value the partnership we have developed with owner Robert Peltier as well as Peltier Subaru General Manager Mike Terry and his courteous and helpful staff. They understand the financial challenges and struggles of a non-profit organization. Their commitment to support us with this event as well as additional fundraisers including Pet Pictures with Santa Claus and the Subaru Share the Love Campaign is invaluable to us and allows us to continue to be a ministry helping people through pets.The dog wash is a major fundraiser for the Humane Society’s Pets Fur People, East Texas’ oldest no kill animal shelter.


Pets Fur People Says Thanks  –  Gayle H

Each Christmas holiday the Humane Society's Pets Fur People is blessed to be one of the local charities to benefit from the Subaru Share the Love Campaign. As a 51-year-old non-profit organization in Tyler, fundraising is always a challenge -, especially for the animals. For the 2018 campaign, the Humane Society's Pets Fur People received a gift of $10,226. It is an honor to partner with Peltier Subaru for this important fundraiser. The relationship we have developed with Peltier Subaru is extremely important to our organization and lends credibility to us and our mission of being a ministry helping people through pets. Each year during the Share the Love Campaign, the Humane Society's Pets Fur People holds our annual Pet Pictures with Santa Paws at the Peltier Subaru dealership. This fun-filled holiday fundraiser creates awareness for our organization and draws customers to the dealership who otherwise may never visit Peltier Subaru. We are made to feel at home as we prepare for Pet Pictures with Santa Paws at the dealership. Mike Terry and his entire staff are so welcoming to our staff and guests and open their doors to all the dogs, horses and goats that come to visit Santa Claus and have their pictures taken with the jolly old man!


For the Love of Reading  –  Kristine D

As a librarian, I am always working on expanding our collection with books and materials that will be engaging for teens. Most non fiction is read for assignments and projects, not for pleasure. Thanks to an incredible donation from Peltier Subaru, this can definitely change. General Manager Michael Terry and his awesome crew showed up with hundreds of interesting titles for our students! Their generous donation will reach so many of our teen readers and help support literacy and the love of reading. Thank you Peltier Subaru!


Peltier Subaru Dirty Dog Wash - June 2, 2018  –  Gayle H

The Humane Society’s Pet’s Fur People’s 6th annual Peltier Subaru Dirty Dog Wash was held Saturday, June 2, 2018. For the past six years, the Humane Society’s Pets Fur People, Smith County’s only brick and mortar no kill shelter, has partnered with Peltier Subaru for this important fundraiser. Each year Peltier Subaru pledges to donate $25 for every dog washed during the event. Since the fundraiser began in 2013, the Humane Society’s Pets Fur People has washed 1,091 dogs for a donation amount of $23,525. We value the partnership we have developed with owner Robert Peltier as well as Peltier Subaru General Manager Mike Terry and his courteous and helpful staff. They understand the financial challenges and struggles of a non-profit organization. Their commitment to support us with this event as well as additional fundraisers including the Subaru Share the Love Campaign is invaluable to us and allows us to continue to be a ministry helping people through pets.


Subaru of America Share the Love Campaign  –  Gayle H

The Humane Society’s Pets Fur People was honored to be the local charity selected by Peltier Subaru of Tyler for the 2017 Subaru Share the Love Campaign. The partnership we have with Peltier Subaru is invaluable to our organization. They understand the financial struggles of a non-profit organization and are always receptive to fundraising opportunities for us.Peltier Subaru in Tyler recently presented a check for $10,687 to the Humane Society’s Pets Fur People Executive Director Gayle Helms. Shown from left to right Scott Wood of Peltier Subaru, Gayle Helms, and Jeremy Jones of Peltier Subaru.Because of the support of Peltier Subaru, the Humane Society’s Pets Fur People is able to save more animals and help them find loving families. These funds allow us to see that each animal is examined, given vaccinations, spayed or neutered, and microchipped for identification before being put up for adoption. Additionally, this provides funding for our medical fund so we can provide veterinarian care, medication or surgery, as needed, to see that our animals are healthy before adoption.The Humane Society’s Pets Fur People is the only brick, mortar no kill shelter in Tyler, and is celebrating 50 years of service to the animals and people of East Texas.


5th Annual Peltier Subara Dirty Dog Wash  –  Gayle H

The Humane Society’s Pet’s Fur People held its 5th annual Peltier Subaru Dirty Dog Wash Saturday, September 16, 2017. For the past five years, the Humane Society’s Pets Fur People, Smith County’s only brick and mortar no kill shelter, has partnered with Peltier Subaru for this important fundraiser. Each year Peltier Subaru pledges to donate $25 for every dog washed during the event. Since the fundraiser began in 2013, the Humane Society’s Pets Fur People has washed 938 dogs for a donation amount of $23,525. In 2015, Pet’s Fur People staff and volunteers set a record for washing 211 dogs. That record was broken this year when 248 dirty dogs were washed in the 6-hour event. Mike Terry, General Manager of Peltier Subaru, presented a check for $6,200 to Gayle Helms, Executive Director for the Humane Society’s Pets Fur People. We value the partnership we have developed with owner Robert Peltier as well as Peltier Subaru General Manager Mike Terry and his courteous and helpful staff. They understand the financial challenges and struggles of a non profit organization. Their commitment to support us with this event as well as additional fundraisers including the Subaru Share the Love Campaign is invaluable to us and allows us to continue to be a ministry helping people through pets.


Santa Paws  –  Gayle H

Peltier Subaru hosted the Humane Society’s Pets Fur People’s Pet Pictures with Santa Paws Saturday, November 19, 2016. It was a howling good time as dogs from across East Texas had their pictures taken with Santa. From small to large, fluffy to shiny, Santa promised surprises to these 4-footed kids. “This is an annual fundraiser for the Humane Society’s Pets Fur People and we are delighted Peltier Subaru hosted us. We have an excellent relationship with Peltier Subaru. In the summer they host our Dirty Dog wash and owner Robert Peltier donates $25 for every dog we wash – this summer we washed 161 dirty dogs! The Humane Society’s Pets Fur People is one of their selected charities for the Share the Love event. Mike Terry and his staff are great hosts and are extremely accommodating.” Pets Fur People is the only brick and mortar no-kill animal shelter in East Texas and relies entirely on donations. Peltier Subaru is an essential partner that allows us to continue our mission of being a ministry helping people through pets.


Bark For Life 2016  –  Martha T

Smith County Relay For Life had their 2016 Bark For Life at the Peltier Subaru Dog park! It was a perfect setup. The whole staff at the dealership was great! The encouragement from the staff was fantastic! We had lots of venders there set up under the trees. The dogs had a great time too with games and lots of pats. Michael and Jereamy and the whole staff were helpful every step of this event.


For the Love of Educating Students  –  Helene C

Every year for the past 15 years as a public school teacher, I begin the fall semester by digging into the depths of my own pockets. The money (and possible bonus lent) that I find is used to fund supplies for my classroom and help needy students who can't afford to buy supplies on their own. This year, however, was much different. Michael Terry, the General Manager at Peltier Subaru, reached out to me offering a donation of $500 to supplement the beginning of the year's costs. With the help of Subaru, I was able to equip more of my teenagers with the supplies they so desperately needed. His donation also helped to purchase necessities in the classroom. Thank you to the Peliter Subaru family for supporting local educators, students, and their needs.


Turkey Trot at Peltier Subaru  –  Michelle P

The 2014 12th annual Turkey Trot was held on Thanksgiving day in the streets of Tyler. Peltier Subaru donated $5,000 dollars to help fundraise this special event that our community looks forward to. This year's charities were Refuge of Light and Meals on Wheels. We at Peltier Subaru were excited to not only encourage exercise and health through supporting this event, but to also spread awareness of these two charities. We were so glad to see the large turnout and participation.