The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Peltier Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Pets Fur People, SPCA, Dog Scout Tyler Troop 225
City of Tyler Park and Recreation Department, City of Tyler Mayor's Tree Initiative
East Texas Elementary Schools
Tyler City Rose Festival , City of Tyler's Injured Cyclist Fund

Subaru Love Promise Heart

Love Promise Stories from Peltier Subaru

Subaru of America Share the Love Campaign  –  Gayle H

Subaru of America Share the Love Campaign

The Humane Society’s Pets Fur People was honored to be the local charity selected by Peltier Subaru of Tyler for the 2017 Subaru Share the Love Campaign. The partnership we have with Peltier Subaru is invaluable to our organization. They understand the financial struggles of a non-profit organization and are always receptive to fundraising opportunities for us.Peltier Subaru in Tyler recently presented a check for $10,687 to the Humane Society’s Pets Fur People Executive Director Gayle Helms. Shown from left to right Scott Wood of Peltier Subaru, Gayle Helms, and Jeremy Jones of Peltier Subaru.Because of the support of Peltier Subaru, the Humane Society’s Pets Fur People is able to save more animals and help them find loving families. These funds allow us to see that each animal is examined, given vaccinations, spayed or neutered, and microchipped for identification before being put up for adoption. Additionally, this provides funding for our medical fund so we can provide veterinarian care, medication or surgery, as needed, to see that our animals are healthy before adoption.The Humane Society’s Pets Fur People is the only brick, mortar no kill shelter in Tyler, and is celebrating 50 years of service to the animals and people of East Texas.

5th Annual Peltier Subara Dirty Dog Wash  –  Gayle H

5th Annual Peltier Subara Dirty Dog Wash

The Humane Society’s Pet’s Fur People held its 5th annual Peltier Subaru Dirty Dog Wash Saturday, September 16, 2017. For the past five years, the Humane Society’s Pets Fur People, Smith County’s only brick and mortar no kill shelter, has partnered with Peltier Subaru for this important fundraiser. Each year Peltier Subaru pledges to donate $25 for every dog washed during the event. Since the fundraiser began in 2013, the Humane Society’s Pets Fur People has washed 938 dogs for a donation amount of $23,525. In 2015, Pet’s Fur People staff and volunteers set a record for washing 211 dogs. That record was broken this year when 248 dirty dogs were washed in the 6-hour event. Mike Terry, General Manager of Peltier Subaru, presented a check for $6,200 to Gayle Helms, Executive Director for the Humane Society’s Pets Fur People. We value the partnership we have developed with owner Robert Peltier as well as Peltier Subaru General Manager Mike Terry and his courteous and helpful staff. They understand the financial challenges and struggles of a non profit organization. Their commitment to support us with this event as well as additional fundraisers including the Subaru Share the Love Campaign is invaluable to us and allows us to continue to be a ministry helping people through pets.

Santa Paws  –  Gayle H

Santa Paws

Peltier Subaru hosted the Humane Society’s Pets Fur People’s Pet Pictures with Santa Paws Saturday, November 19, 2016. It was a howling good time as dogs from across East Texas had their pictures taken with Santa. From small to large, fluffy to shiny, Santa promised surprises to these 4-footed kids. “This is an annual fundraiser for the Humane Society’s Pets Fur People and we are delighted Peltier Subaru hosted us. We have an excellent relationship with Peltier Subaru. In the summer they host our Dirty Dog wash and owner Robert Peltier donates $25 for every dog we wash – this summer we washed 161 dirty dogs! The Humane Society’s Pets Fur People is one of their selected charities for the Share the Love event. Mike Terry and his staff are great hosts and are extremely accommodating.” Pets Fur People is the only brick and mortar no-kill animal shelter in East Texas and relies entirely on donations. Peltier Subaru is an essential partner that allows us to continue our mission of being a ministry helping people through pets.

Bark For Life 2016  –  Martha T

Bark For Life 2016

Smith County Relay For Life had their 2016 Bark For Life at the Peltier Subaru Dog park! It was a perfect setup. The whole staff at the dealership was great! The encouragement from the staff was fantastic! We had lots of venders there set up under the trees. The dogs had a great time too with games and lots of pats. Michael and Jereamy and the whole staff were helpful every step of this event.

For the Love of Educating Students  –  Helene C

For the Love of Educating Students

Every year for the past 15 years as a public school teacher, I begin the fall semester by digging into the depths of my own pockets. The money (and possible bonus lent) that I find is used to fund supplies for my classroom and help needy students who can't afford to buy supplies on their own. This year, however, was much different. Michael Terry, the General Manager at Peltier Subaru, reached out to me offering a donation of $500 to supplement the beginning of the year's costs. With the help of Subaru, I was able to equip more of my teenagers with the supplies they so desperately needed. His donation also helped to purchase necessities in the classroom. Thank you to the Peliter Subaru family for supporting local educators, students, and their needs.

Turkey Trot at Peltier Subaru  –  Michelle P

Turkey Trot at Peltier Subaru

The 2014 12th annual Turkey Trot was held on Thanksgiving day in the streets of Tyler. Peltier Subaru donated $5,000 dollars to help fundraise this special event that our community looks forward to. This year's charities were Refuge of Light and Meals on Wheels. We at Peltier Subaru were excited to not only encourage exercise and health through supporting this event, but to also spread awareness of these two charities. We were so glad to see the large turnout and participation.